Privacy Policy

AutoPlus & Financial Inc. ("AutoPlus", "we", "us") is an automotive financing brokerage based in Alberta, Canada. This policy explains how we collect, use, share and protect personal information when you use our website, submit a credit application or inquiry, book a consultation, or receive text messages from us. We handle personal information in accordance with Alberta's Personal Information Protection Act (PIPA).

Information we collect

When you submit a credit application, business credit application, cash inquiry or booking request, we collect the information you provide, such as your name, phone number, email address, employment and income details, and business information (business name, revenue, years in business and signing authority).

We also record your consent choices — including whether you agreed to receive promotional text messages — together with the exact wording you accepted, the date and time, and the form you used.

How we use your information

We use your information to process and submit your financing application, respond to your inquiries, arrange and confirm consultations, and communicate with you about your application. If you separately opt in, we send promotional text messages about vehicle financing opportunities and special offers.

Sharing with lenders and service providers

To arrange your financing, we share your application information with lenders and financial institutions as needed. We also use service providers to operate our website and communications, including GoHighLevel (customer relationship management, application delivery, appointment booking and messaging) and Lovable (website hosting and analytics). These providers process information only to provide their services to us.

Website analytics

Our website uses Lovable's visitor analytics. It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, and which buttons and links are clicked. This is recorded for every visitor, without cookies and without identifying anyone: the analytics uses no cookies, stores nothing on your device, doesn't keep IP addresses and doesn't identify visitors. Detailed data is kept for 90 days and daily summaries for a year.

Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

Text messages

Promotional text messages are sent only if you opt in. Consent is not required to apply for financing. Message frequency varies and message and data rates may apply. You can reply STOP at any time to unsubscribe or HELP for assistance. See our Terms and Conditions for full SMS terms.

Retention and protection

We keep application and consent records for as long as needed to provide our services, meet legal and regulatory requirements, and resolve disputes. We use reasonable administrative and technical safeguards to protect your information.

Your rights and contact

You may request access to, or correction of, your personal information, and you may withdraw consent to promotional messages at any time. Contact us at russ@autoplus.financial.

Last updated: November 13, 2026. We may update this policy from time to time; the current version is always posted on this page.